SEO Specialist

4 weeks ago

Milwaukee, Wisconsin, United States Brady Corporation Full time

About the Role:

We are seeking a highly skilled Search Engine Optimization Analyst to join our innovative digital team at Brady Corporation. As an SEO Specialist, you will be responsible for creating a robust search engine optimization strategy for our North America websites, including a roadmap of initiatives to drive growth.

Key Responsibilities:

  • Create a comprehensive SEO strategy for Brady's North America websites, including a roadmap of initiatives to drive growth.
  • Lead keyword research and maintain targets with up-to-date volumes and competition.
  • Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects.
  • Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics.
  • Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed.
  • Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development.
  • Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions.
  • Develop scalable SEO strategies that can cross multiple brands.
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
  • Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines.
  • Advocate for a seamless user experience for customers who are finding us through search.

Requirements:

  • 3+ years experience of firsthand search engine optimization experience, increasing traffic and revenue.
  • 3+ years experience using web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.).
  • 2+ years experience in eCommerce.
  • Bachelor's degree preferred.

About Brady Corporation:

Brady Corporation is a global leader in safety, identification and compliance solutions for a diverse range of workplaces. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why Work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

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