SEO Specialist

2 months ago


Milwaukee, Wisconsin, United States Brady Corporation Full time

About Brady Corporation

Brady Corporation is a leading global provider of identification solutions and safety products. With a rich history spanning over 100 years, we have established ourselves as a trusted partner for businesses across various industries.

Our Mission

We are committed to delivering innovative solutions that enhance workplace safety, productivity, and efficiency. Our products and services are designed to meet the evolving needs of our customers, helping them to thrive in a rapidly changing world.

Job Summary

We are seeking an experienced SEO Specialist to join our digital team. As an SEO Specialist, you will be responsible for developing and implementing search engine optimization strategies to drive organic traffic and revenue growth for our North America websites.

Key Responsibilities

  • Create a robust search engine optimization strategy for Brady's North America websites, including a roadmap of initiatives to drive growth.
  • Lead keyword research and maintain targets with up-to-date volumes and competition.
  • Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects.
  • Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics.
  • Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed.
  • Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development.
  • Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions.
  • Develop scalable SEO strategies that can cross multiple brands.
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
  • Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines.
  • Advocate for a seamless user experience for customers who are finding us through search.

Requirements

  • 3+ years experience of firsthand search engine optimization experience, increasing traffic and revenue.
  • 3+ years experience using web analytics and SEO tools (Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.).
  • 2+ years experience in Ecommerce.
  • Bachelor's degree preferred.

What We Offer

  • Complete insurance coverage with many starting on the first day of employment – medical, dental, vision, life.
  • Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling).
  • 401K with company match.
  • Tuition reimbursement.
  • Paid vacation and holidays.
  • Dress for your day dress code.

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