Marketing Director
3 days ago
Director, Marketing
Reports To:
VP of Business Development
Division:
Marketing
Department:
Program Operations Location:
Remote
FLSA Status:
FT Benefited position
Position Overview:
This role is responsible for developing and executing a comprehensive marketing strategy to drive business growth and elevate the Cambridge Network brand. The ideal candidate will have a proven track record of creating and implementing successful marketing campaigns, managing budgets, and leading cross-functional teams.
Responsibilities:
- Create and implement a long-term content strategy to engage target audiences and drive website traffic.
- Develop and execute social media strategies to increase brand awareness and drive website traffic.
- Design and implement lead nurturing campaigns to drive conversions and revenue growth.
- Manage and analyze market research to inform marketing decisions and optimize campaign performance.
- Collaborate with Program Managers and Business Development to create marketing materials and campaigns to promote new school partnership products.
- Communicate PR and corporate announcements to outside partnering schools.
- Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
- Analyze market research and website/design and content to ensure alignment with business objectives.
- Ensure that marketing goals are communicated across the team and company.
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