Marketing Director

3 days ago


Watertown, Massachusetts, United States Cambridge Network Full time
Job Title:
Director, Marketing

Reports To:
VP of Business Development

Division:
Marketing

Department:

Program Operations Location:
Remote

FLSA Status:
FT Benefited position

Position Overview:

This role is responsible for developing and executing a comprehensive marketing strategy to drive business growth and elevate the Cambridge Network brand. The ideal candidate will have a proven track record of creating and implementing successful marketing campaigns, managing budgets, and leading cross-functional teams.



Responsibilities:
  • Create and implement a long-term content strategy to engage target audiences and drive website traffic.
  • Develop and execute social media strategies to increase brand awareness and drive website traffic.
  • Design and implement lead nurturing campaigns to drive conversions and revenue growth.
  • Manage and analyze market research to inform marketing decisions and optimize campaign performance.
  • Collaborate with Program Managers and Business Development to create marketing materials and campaigns to promote new school partnership products.
  • Communicate PR and corporate announcements to outside partnering schools.
  • Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
  • Analyze market research and website/design and content to ensure alignment with business objectives.
  • Ensure that marketing goals are communicated across the team and company.

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