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Senior SEM Specialist

2 months ago

Knoxville, Tennessee, United States Internet Marketing Expert Group Full time
Senior SEM Specialist Position

This role requires a senior-level Google Ads management experience.

We are seeking a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and Marketing teams to maximize ROI, drive traffic, and increase customer acquisition. Additionally, you will be responsible for managing our paid search budget and maintaining campaign efficiency.

Key Responsibilities:

  • Develop, implement, and manage paid search campaigns on Google and other platforms
  • Execute tests, collect and analyze data, and identify trends and insights for optimization
  • Ensure maximum ROI in paid search campaigns through data-driven analysis and decision-making
  • Monitor, report, and analyze website analytics, PPC initiatives, and campaigns
  • Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize ad copy and landing pages for paid search engine marketing campaigns
  • Expand and optimize keyword discovery and targeting strategies
  • Research and analyze competitor advertising tactics and performance
  • Prepare new ad copies, pause underperforming ads, and manage bids
  • Continuously monitor and track search activity, making necessary adjustments for optimal performance
  • Conduct competitive analysis of websites, audience targeting, keyword selection, and budget recommendations
  • Focus on attracting quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions
  • Utilize various ad extensions and features to enhance ad performance
  • Perform A/B split-testing for ads and landing pages, and monitor campaign performance daily

Requirements:

  • Proven senior-level experience managing successful PPC campaigns across Google, Facebook, and Instagram
  • Proficiency in performance marketing, conversion optimization, and online customer acquisition
  • Up-to-date knowledge of trends and best practices in search engine marketing
  • In-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate testing methods