Senior Director of Marketing and Communications

9 hours ago


Queens, New York, United States Primary Care Development Corporation Full time
Job Title: Senior Director of Marketing and Communications

Primary Care Development Corporation (PCDC) is seeking a highly experienced Senior Director of Marketing and Communications to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth, enhance our market positioning, and increase our recognition among primary care and behavioral health practices and executives.

Key Responsibilities:
  • Develop and execute B2B marketing strategies that drive lead generation, conversions, and business growth.
  • Analyze market trends and customer data to identify and segment target audiences.
  • Design and implement campaigns to attract and convert potential clients, focusing on PCDC's target markets and audiences.
  • Conduct comprehensive market research to understand the competitive landscape, industry trends, and emerging opportunities for our target audiences.
  • Oversee the development and optimization of website and digital content to improve search engine rankings and drive organic traffic.
  • Monitor and analyze marketing campaign performance using key metrics and KPIs.
Requirements:
  • Bachelor's degree in marketing, business, or a related field, or equivalent experience in the workforce.
  • Minimum of 7 years of experience in B2B marketing, with a focus on health care, financing, impact investing, and/or consulting industries.
  • Proven history of developing and executing successful marketing strategies that drive lead generation, conversions, and business growth.
  • Excellent writing skills, including proficiency in preparing information for diverse audiences and purposes.
  • Deep understanding of market segmentation, audience identification, and SEO best practices.
  • Experience with digital marketing tools, CRM software, and analytics platforms.
What We Offer:
  • Competitive salary range: $175K-190K.
  • Comprehensive benefits package, including medical, dental, vision, HRA, STD, LTD, life insurance, 403(b) retirement, flexible spending account, dependent care, commuter benefits, paid family leave, paid vacation, sick and personal days, paid holidays, employee assistance program, and public service loan forgiveness application support.

Primary Care Development Corporation (PCDC) is committed to creating and maintaining a diverse and inclusive workplace. We are proud to be an equal opportunity employer.



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