Email Marketing Strategist

4 weeks ago


Austin, Texas, United States Insight Global Full time
Email Marketing Specialist Job Description

The Email Marketing Specialist is a key member of the marketing team at Insight Global, responsible for developing and executing email marketing campaigns that drive business results. This role requires a strong understanding of email marketing platforms, automation tools, and analytics software.

Key Responsibilities:
  • Develop and execute email marketing campaigns to promote products and services
  • Build and manage email lists, including list segmentation and analysis
  • Design and implement email automation workflows to streamline marketing processes
  • Monitor and analyze email campaign performance using analytics tools
  • Collaborate with cross-functional teams to ensure email campaigns align with overall marketing strategy
  • Provide regular reporting and insights to stakeholders on email campaign performance
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field
  • 4+ years of experience in email marketing, with a focus on automation and analytics
  • Proficiency in email marketing platforms, such as Marketo or Pardot
  • Strong understanding of email marketing best practices and industry regulations
  • Excellent communication and project management skills

Insight Global is an equal opportunity employer and welcomes applications from diverse candidates.



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