Head of Performance Marketing

2 weeks ago


Renton, Washington, United States Hasbro Full time
Position Overview

At Hasbro, we are dedicated to bringing people together through creativity and play. Our portfolio includes iconic games and experiences that have shaped the industry, such as Magic: The Gathering and Dungeons & Dragons. We are seeking a Director of Performance Marketing to lead our marketing initiatives and drive impactful strategies.

Key Responsibilities
  • Develop and implement comprehensive performance marketing strategies that align with our business objectives.
  • Analyze market trends and consumer insights to optimize marketing campaigns and enhance brand visibility.
  • Collaborate with cross-functional teams to ensure cohesive messaging and brand representation across all platforms.
  • Monitor and report on the effectiveness of marketing efforts, utilizing data-driven insights to refine strategies.
  • Foster a culture of innovation and creativity within the marketing team, encouraging new ideas and approaches.
Qualifications

The ideal candidate will possess a strong background in performance marketing, with a proven track record of driving results in a dynamic environment. Excellent analytical skills, combined with a passion for gaming and storytelling, will be essential for success in this role.

Join us at Hasbro, where we continue to innovate and inspire through the power of play.



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