Director of Video Partnerships

4 weeks ago

New York, New York, United States Mediabrands Full time
Job Overview

The Director, Video Partnerships is a senior client team specialist role at Mediabrands, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high-level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships.

Key Responsibilities
  • Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team's day-to-day responsibilities
  • Maintain, develop and grow relationships with appropriate client level contacts
  • Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI's
  • Oversee partnership plan development recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
  • Bring forward new ideas and opportunities to move your client's business forward
  • Oversee the development of go to market strategy, recommendations and POVs
  • Manage the execution of all media negotiations for all National TV linear and alternative video including cinema and place-based channels
  • Partner selection recommendation and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
  • Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
  • Support and facilitate all Mediabrands and IPG MB new business, revenue and industry initiatives, including agency negotiations
Requirements
  • National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Solid understanding of media data sources in terms of what is measured, the method, and information reported
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas; superior analytical abilities and quantitative skills
  • Solid understanding of research tools
  • Knowledge of buying, planning, client presentation and reporting
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
About Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.

Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at https://www.ipgmediabrands.com/.

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