Senior Financial Analyst
2 weeks ago
Company Overview
For over 25 years, Telestream has been a leader in the digital video sector, delivering innovative solutions for media processing and workflow orchestration. Our expertise spans across live capture, streaming, production, and quality assurance, ensuring flawless video delivery to audiences worldwide.
Role Overview
As a Financial Analyst at Telestream, you will play a crucial role in our marketing team, focusing on campaign analytics and lead management. Reporting directly to the VP of Finance, you will leverage your analytical skills to provide insights that drive strategic business decisions.
Key Responsibilities
1. Collaborate with various teams to collect and analyze campaign data, identifying trends and areas for enhancement.
2. Utilize Salesforce and HubSpot for effective lead management, ensuring leads are tracked and nurtured throughout the sales process.
3. Develop and maintain comprehensive reports and dashboards that reflect campaign performance, lead generation, and conversion metrics.
4. Translate complex data into clear insights that inform marketing strategies and optimize ROI.
5. Work closely with the VP of Finance and stakeholders to present findings and contribute to data-driven discussions.
6. Monitor lead data quality and recommend initiatives for data hygiene and enrichment.
7. Collaborate with marketing and sales teams to establish lead definitions and scoring criteria.
8. Stay informed on industry best practices and emerging trends in analytics to enhance reporting and analysis.
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, Finance, or a related field.
- A minimum of 3 years of experience in marketing operations, campaign analytics, and data reporting.
- Proficiency in Salesforce and HubSpot is essential.
- Strong analytical skills with the ability to derive actionable insights from complex data.
- Exceptional attention to detail and commitment to data accuracy.
- Effective communication skills for presenting findings and collaborating with teams.
- Knowledge of SaaS and on-premises solutions is advantageous.
- Ability to thrive in a fast-paced environment while managing multiple priorities.
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