Senior Financial Analyst
2 weeks ago
Company Overview
For over 25 years, Telestream has been a leader in innovation within the digital video sector. We develop state-of-the-art solutions that cater to every aspect of media processing and workflow management.
About the Role
As a Financial Analyst at Telestream, you will play a crucial role in analyzing campaign performance, managing lead workflows, and delivering insightful reports that influence strategic business decisions. Your expertise in tools such as Salesforce and HubSpot will be essential in extracting valuable insights from data.
Key Responsibilities
1. Collaborate with various teams to collect and assess campaign data, identifying trends and opportunities for enhancement.
2. Utilize Salesforce and HubSpot for effective lead management, ensuring proper assignment, tracking, and nurturing of leads throughout the sales process.
3. Create and maintain comprehensive reports and dashboards that illustrate campaign performance, lead generation, conversion rates, and other key metrics.
4. Translate complex data into clear insights that inform business strategies, optimize marketing efforts, and enhance ROI.
5. Work closely with the VP of Finance and other stakeholders to present findings and contribute to data-driven discussions and strategic planning.
6. Continuously assess lead data quality and recommend initiatives for data hygiene and enrichment.
7. Collaborate with marketing and sales teams to align on lead definitions, scoring criteria, and data management processes.
8. Stay informed about industry best practices and emerging trends in analytics to improve data analysis and reporting.
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, Finance, or a related field.
- 3+ years of experience in marketing operations, campaign analytics, lead management, and data reporting.
- Proficiency in Salesforce and HubSpot is essential.
- Strong analytical abilities with a knack for translating complex data into actionable insights.
- Exceptional attention to detail and commitment to data accuracy.
- Excellent communication skills for effective collaboration with cross-functional teams.
- Familiarity with SaaS and on-premises solutions is a significant advantage.
- Ability to thrive in a fast-paced environment while managing multiple priorities and maintaining high-quality standards.
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