Social Media Strategist

3 weeks ago

Columbus, Ohio, United States Rise Brands Full time
{"title": "Social Media Manager", "description": "Job Summary

Rise Brands is seeking a highly skilled Social Media Manager to join our Marketing Department. As a key team member, you will be responsible for developing and executing integrated social media strategies that drive engagement and brand growth for all brands within our portfolio.

Key Responsibilities
  • Design and implement social media strategies to align with brand and business goals.
  • Collaborate with the in-house creative team to develop compelling content for all social media platforms, ensuring content is tailored to the right audience and objective.
  • Establish primary KPIs for social media campaigns, measure performance, and use data to make informed optimization recommendations.
  • Develop and implement comprehensive social media content calendars for each brand, aligned with company goals, cultural trends, and consistent brand positioning and tone of voice.
  • Manage 1-2 direct reports, fostering a high-performing, energized work environment that reflects the company culture.
  • Oversee community management by engaging with followers and other businesses, responding to direct messages, and providing customer support as needed.
  • Partner with the Digital Marketing Manager to provide paid social campaign input, including budget, audience, and objective recommendations.
  • Manage partnerships with field teams to capture relevant content for location social posts/engagement.
  • Oversee social media influencer and brand partnerships program, identifying and building relationships with key influencers and measuring overall impact to business goals.
  • Compile data and analyze metrics across social media platforms, creating weekly/monthly reports that include analysis of insights, ways to optimize spend, and suggestions that inform future brand strategies development.
Requirements
  • BS/BA in marketing, communication, business, fine art, design, or relevant field.
  • 6-8+ years of marketing experience focused on social media management and/or content creation.
  • Working knowledge of Adobe Creative Suite software, such as Photoshop, Illustrator, InDesign, Acrobat, etc.
  • Highly proficient in social media support tools, e.g., Sprout, Hootsuite, etc.
  • Ability to manage multiple projects across multiple brands/regions. Experience in hospitality and/or entertainment brands a plus.
  • Analytical and creative thinking skills with strong attention to detail.
  • Excellent coordination, organization, and communication skills.
  • Experience leading and managing social media teams.
", "lang_code": "en-US"}

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