Brand and Performance Catalyst

6 days ago


New York, New York, United States Arootah Full time
Catalyze Growth as a Marketing Leader

Arootah, a pioneering performance and wellness company, is seeking a seasoned marketing leader to drive brand visibility and revenue growth.

About Arootah
Arootah empowers companies, executives, and consumers to reach their full potential through personal, professional, and business development products. Our founder, Rich Bello, co-founded the industry-leading $10 billion hedge fund, Blue Ridge Capital, and brings extensive leadership experience from Morgan Stanley, Tiger Management, and Ernst & Young.

The Role
We are looking for a talented Director of Marketing to build and lead a best-in-class marketing function, driving growth and brand visibility. The ideal candidate is a high-energy, data-driven marketing leader with 10+ years' experience in marketing, including 5+ years in a leadership role, targeting professionals in the financial services industry and B2B audiences.

Key Responsibilities
- Oversee brand refresh, including its vision, values, personality, and positioning
- Partner with key teams to ensure brand expression across all collateral, including website, social media, sales materials, customer materials, and other channels
- Manage the marketing strategy for online advertising campaigns, including SEO, social media, PPC ads, and video or display ads

What We Offer
- Competitive benefits, including health, vision, dental, and 401k
- The ability to work remotely
- Access to our Digital Wellness Center, including past webinars, seminar videos, and workbooks

$130,000 - $160,000 per year

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