Director of Brand Development
3 weeks ago
The Flowery NY is seeking a highly skilled Cannabis Brand Development Manager to lead our brand development and marketing initiatives. This is an exciting opportunity for a motivated professional with a passion for cannabis culture and marketing.
Job Description:
The ideal candidate will have 3+ years of experience in brand management, marketing, or a related field, preferably within the cannabis or CPG industry. A strong understanding of the cannabis market dynamics and consumer trends is essential. The successful candidate will be responsible for developing and executing successful brand strategies and marketing campaigns that drive business growth and improve brand awareness.
Key Responsibilities:
- Develop and execute brand strategies and marketing campaigns that align with our business goals and objectives.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless execution of brand initiatives.
- Analyze brand performance data and KPIs to inform marketing decisions and optimize campaign effectiveness.
- Stay up-to-date with the latest cannabis market trends and consumer insights to ensure our brand remains relevant and competitive.
Requirements:
- 3+ years of experience in brand management, marketing, or a related field, preferably within the cannabis or CPG industry.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
- Strong analytical skills and experience working with brand performance data and KPIs.
Estimated Salary:$100,000 - $130,000 per year based on experience.
Benefits:This role offers a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.
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