Retail Marketing Coordinator

22 hours ago

Miami Florida, United States Swire Properties Full time
Job Summary

The Retail Marketing Coordinator at Brickell City Centre will play a key role in supporting the Retail Marketing Department in the execution of marketing initiatives and campaigns, organizing event programming, and collaborating with retailers and internal teams to deliver exceptional experiences.

Key Responsibilities
  • Develop and execute new retail-focused programs to enhance BCC's positioning within the marketplace, drive traffic, sales, and incremental revenue.
  • Participate in retail-related meetings, including internal, cross-departmental, partner-inclusive, and tenant-facing meetings, and drive assigned action items as directed.
  • Work closely with team members and departments in planning and coordination of retail events and activations for BCC, including vendor tours, event coordination, and logistics.
  • Act as a point of contact for retailers and tenants, providing marketing support as directed.
  • Coordinate and gather information for marketing initiatives, including FAM trip coordination, media visits, and influencer partnerships.
  • Assist in managing budgets, processing invoices, tracking expenses, and ensuring cost-effective execution.
  • Solicit vendor quotations and orders, maintain and update retail inventory lists, and create and develop marketing materials.
  • Partner closely with the digital team on social media and digital marketing efforts to support retail initiatives and campaigns.
  • Coordinate with graphic designers to ensure timely delivery of marketing creative materials.
  • Assist in compiling and building recaps to measure the effectiveness of marketing initiatives and programs.
  • Support community outreach and brand partnerships that align with the Brickell City Centre brand and objectives.
  • Build and maintain tenant relations with new and existing brands.
  • Support industry research initiatives to identify market trends, competitor activities, and customer preferences.
Requirements
  • Degree or above in Marketing or relevant professional qualifications.
  • At least 2 years of relevant work experience, preferably in marketing, retail, or real estate.
  • Able to work well with creative agencies and third-party alliances.
  • Well-versed in market situations and able to react promptly with tactics.
  • Resourceful, willing to take initiative, and prepared to work under pressure.
  • Dynamic and outgoing personality with strong communication and interpersonal skills.
  • Customer-oriented.
  • Attention to detail, highly organized, independent, and diligent.
  • Excellent command of written and spoken English. Spanish would be an advantage.
  • Strong grasp of business etiquette and computer literacy.
  • Active on social media (Instagram, Facebook, TikTok).
  • Ability to work off-hours, and at weekend and evening events.
  • Basic understanding of invoicing and financial processes.

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