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Sales Strategy and Insights Manager
2 months ago
PepsiCo is a leading global food and beverage company operating in over 200 countries with a diverse portfolio of iconic brands. As a Sales Strategy and Insights Manager, you will play a critical role in driving commercial impact and informing business decisions through data-driven insights.
Key Responsibilities- Partner with the Sales team to provide in-depth shopper and category insights, identifying areas of opportunity and growth.
- Collaborate with the Sales Strategy team to develop and deliver business trend analyses, including actionable insights and recommendations.
- Leverage multiple data sources to gain a deep understanding of category and brand dynamics, shopper behavior, and identify opportunities across products, geographies, cohorts, and occasions.
- Lead comprehensive assessments of innovation performance, providing granular insights into awareness, incrementality, trial, and productivity.
- Develop recommendations and provide thought leadership on gold standard planograms for the PFNA Warehouse business.
- Develop omni-channel reporting to enhance decision-making and incorporate new data sources to deliver best-in-class analytical reporting for executive teams and cross-functional stakeholders.
- Bachelor's Degree required; MBA a plus.
- 3+ years in Category Management or Shopper/Consumer Insights within the Consumer-Packaged Goods or Retail industry.
- Demonstrated analytical, critical thinking, and thought leadership skills.
- Strong planning/organizing skills, with the ability to manage multiple initiatives simultaneously.
- High learning agility and curiosity, with an innovative mindset to think creatively on solutions development and problem-solving.
- Advanced expertise with syndicated data sets (POS, Panel, Customer Loyalty Data) and high facility working with large data sets.
- Passion for illuminating data, shopper understanding, and driving commercial impact from shopper understanding.
- Strong communication and presentation skills, with the ability to interact confidently and effectively with customers and key stakeholders.
- Collaboration is essential, as this role will work closely with account sales leads, cross-functional teams, and the retailer directly.
- Must be willing and able to travel 10-20% of the time.
- Competitive compensation package, including a base salary and bonus structure.
- A comprehensive benefits package, including medical, dental, vision, disability, and health and dependent care reimbursement accounts.
- Employee assistance program (EAP), insurance (accident, group legal, life), and a defined contribution retirement plan.
PepsiCo is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse workplace culture that values and respects all employees.
