Customer Marketing Manager

3 days ago


Burlington, Massachusetts, United States Hexagon Manufacturing Intelligence Full time
Job Title: Customer Marketing Manager

Hexagon Manufacturing Intelligence is seeking a Customer Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing customer marketing strategies to support our customer success and sales teams.

Job Responsibilities:
  • Develop and execute customer marketing strategies to support customer account executive sales initiatives and customer success teams.
  • Partner with product marketing and content teams to create customer marketing content aligned to our value-based message.
  • Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing-created pipeline.
  • Build our customer reference program, from strategy to processes to systems, in partnership with customer success, marketing, sales, and executive leadership.
  • Collaborate with marketing, sales, customer success, and product team members to design and implement enterprise-grade end-to-end campaigns that meet KPIs.
Qualifications:
  • Bachelor's degree in a relevant field. MBA preferred.
  • 5+ years of leading an enterprise B2B SaaS customer marketing efforts.
  • Proven success in developing and executing customer advocacy programs.
  • Demonstrated ability to lead customer-centric campaigns.
  • Experience with implementing value-based messaging for all go-to-market functions.
Benefits:
  • Exceptional medical, dental, and vision insurance.
  • Health Savings Accounts with employer contribution.
  • Flexible Spending Accounts.
  • 401(k) plan with generous employer match.
  • Generous paid time off.
  • Employee Assistance Program.
  • Paid parental leave.
  • Tuition reimbursement.


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