Paid Social Media Marketing Specialist

7 days ago

Colorado Springs, Colorado, United States DTC Jobs Full time

About the Role

We are seeking a highly skilled Paid Social Media Marketing Specialist to join our team at DTCjob.com. As a Paid Social Media Marketing Specialist, you will be responsible for planning, executing, and optimizing paid social media advertising campaigns to meet customer acquisition and sales growth goals.

Key Responsibilities

  • Plan and execute paid social media advertising campaigns across multiple platforms, including Facebook, Instagram, TikTok, and LinkedIn.
  • Analyze performance metrics, such as CTR, CPC, CPA, ROAS, and other key metrics, to monitor campaign success and make data-driven decisions for optimization.
  • Collaborate with creative teams to develop compelling ad content, including copy, graphics, and video, that drives engagement and conversions.
  • Conduct A/B testing of creative assets, audience segments, and ad formats to continually improve performance.
  • Monitor platform updates, algorithm changes, and social media trends to inform and adjust campaign strategies.
  • Identify and engage with target audiences through precise audience segmentation, retargeting, and personalized ad experiences.
  • Report regularly on campaign performance, including ROI, customer acquisition costs, and other key metrics.
  • Work closely with the marketing team to align paid social strategies with broader marketing goals and initiatives.

Requirements

  • Proven experience managing paid social media campaigns across multiple platforms.
  • Strong understanding of performance marketing, customer acquisition funnels, and ROI optimization.
  • Proficiency in analyzing social media metrics and using tools such as Google Analytics, Facebook Ads Manager, and other ad platforms.
  • Experience collaborating with creative teams to produce high-performing ad content.
  • Ability to stay updated with the latest social media platform changes, trends, and best practices.
  • Exceptional communication skills and a data-driven mindset.

Preferred Qualifications

  • Experience in e-commerce or DTC industries.
  • Knowledge of paid search (PPC) and other digital marketing channels.
  • Proficiency in tools like Canva, Adobe Creative Suite, or similar for ad content creation.

About DTCjob.com

DTCjob.com is a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity. Our team takes over the hiring process, ensuring that you find a position offering growth, job security, and an engaging work environment.

Benefits

  • Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space.
  • Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.
  • Secure Payments: We verify all of the payment arrangements through us to be secure.
  • Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies.
  • Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.
  • Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.

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