Digital Marketing Specialist

2 months ago

Colorado Springs, Colorado, United States AEG Full time
{"title": "Digital Marketing Coordinator", "description": "Job Summary

We are seeking a highly skilled Digital Marketing Coordinator to join our team at USA Wrestling. The successful candidate will be responsible for coordinating digital marketing campaigns to meet or exceed acquisition, retention, and engagement goals.

Key Responsibilities
  • Develop and execute digital marketing campaigns across owned, earned, and paid channels.
  • Optimize the USA Wrestling digital marketing mix to maximize ROI.
  • Oversee the creation of campaign assets, including copywriting, graphic design, photo/video creation, and email design.
  • Assist in strategy development for audience segmentation, targeting, and positioning.
  • Manage and optimize performance marketing budget to maximize ROI.
  • Implement innovative digital marketing tactics, such as A/B testing, personalization, and automation.
  • Analyze digital marketing campaign performance and report findings to internal stakeholders.
  • Develop and maintain internal digital marketing campaign calendar and manage cross-departmental digital marketing requests.
  • Coordinate with media partners, affiliated clubs, state associations, corporate sponsors, athletes, coaches, and community influencers on digital marketing-related projects.
Requirements
  • Bachelor's or Master's degree in a relevant field (Marketing, Digital Media, Communications, Advertising, etc.).
  • A minimum of two years of relevant professional experience with a focus on digital marketing.
  • Experience managing campaign-level work through Customer Relationship Management tools, branded social media channels, and third-party advertising platforms.
  • A working knowledge of and experience with creator tools, such as Adobe Creative Suite and Canva.
  • Experience with Google Analytics, UTM application, Microsoft Excel, and other campaign reporting tools.
  • The ability to write effective, short-form copy for various types of digital marketing activities, including social media and email.
  • A proven understanding of current digital marketing trends with an eye on remaining ahead of the curve.
Travel Expectations

Domestic and international travel, including weekends and holidays, is required.

Benefits
  • Paid vacation, personal, and sick time.
  • 10 paid holidays per year.
  • 403(b) retirement plan.
  • Medical, dental, and vision insurance.
  • Employer-paid life insurance.
Other Information

The USA Wrestling Office is located in Colorado Springs, CO. Ability to work from the office is required.

USA Wrestling is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This is a full-time position that dual reports to the Sr. Manager, Communications and the Director, Digital Content and Marketing.

Job Questions: Are you willing and able to relocate to Colorado Springs, CO?

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