Divisional Marketing Operations Specialist

6 days ago

Colorado Springs, Colorado, United States Aspen View Homes Full time
Job Title: Divisional Marketing OperationsJob Summary:

We are seeking a highly skilled Divisional Marketing Operations professional to join our team at Aspen View Homes. As a key member of our marketing team, you will be responsible for developing and executing marketing plans, managing budgets, and analyzing data to drive business growth.

Key Responsibilities:
  • Develop and execute annual and monthly marketing plans, utilizing approved budgets and considering sales goals per community.
  • Maintain detailed monthly and annual budget reports of projected spend vs. actual spend.
  • Provide complete creative briefs for national marketing teams to create marketing deliverables in support of local marketing plans and community sales needs.
  • Maintain all website content and pages for the division, enhancing the division's presence on our website.
  • Deliver multiple digital marketing initiatives, leveraging technical tools and optimizing user experience.
  • Review and notify national marketing of any issues in vendor listing sites.
  • Initiate weekly on-site model visits to review marketing needs and plans, evaluating signage, flags, sales office, and model home condition to maintain our brand and signage standards.
  • Present marketing campaign strategies to the division leader, based on target consumer groups, community locations, budgets, timelines, and outcome expectations.
  • Review data analysis and metrics to ensure media campaigns meet pre-determined objectives.
  • Plan, execute, and attend special events, including coming soon/interest lists, new community grand openings, re-launch events, Realtor events, public events, and networking events.
  • Send approved, targeted e-blasts to potential buyers and the Realtor community, providing national marketing with analytics reporting.
  • Complete After-Action Reports following events and campaigns to assess initiatives and optimize for future needs.
  • Provide direction for permanent and temporary signage to vendors, adhering to signage manuals and brand standards.
  • Assist the division with market analysis reporting and monitoring competitive activity for new and existing communities, in conjunction with on-site sales teams.
  • Generate and execute ideas to engage with the Realtor community and establish relationships with new broker offices.
  • Work with Online Sales Consultants to optimize online traffic, identify quality lead sources, and provide reporting to the division and national marketing with increased performance month-over-month.
  • Update marketing collateral to accurately convey to customers the pricing, features, and plans offered by View Homes.
  • Maintain marketing, advertising, and model home vendor relationships.
  • Coordinate professional photography, both interior and exterior of new communities, new product lines, etc.
  • Attend division meetings to relay relevant marketing insights and be aware of any changes affecting local marketing.
  • Coordinate division-specific social media account posts via monthly social media and marketing calendars.
  • Guide local sales team members in social media presence when representing our communities, model homes, product, and brand.
  • Manage marketing collateral requests from on-site sales teams.
  • Ensure a professional manner, maintaining an insightful and enthusiastic team-focused environment.
  • Maintain positive communication channels to facilitate the flow of information from department to department.
  • Participate in training, including learning product knowledge, procedural proficiencies, and computer software.
  • Adhere to departmental operating guidelines and View Homes' Employee Manual.
  • Foster, encourage, and reward a fun, positive, successful values-based culture.
Requirements:
  • Minimum three years' experience in marketing, with ideal candidates having experience in home sales or real estate environments.
  • Bachelor's degree or equivalent work experience required, preferably in marketing, communications, or advertising.
  • Able to manipulate and use CRT/screens, keyboards, mouse/pointing devices, etc., associated with contemporary computers.
  • Able to sit or stand for extended periods of time.
  • Able and willing to travel locally, as needed.

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