Marketing Analytics Consultant

1 week ago

Denver, Colorado, United States BluePeak Advisors Full time

Position Overview

Join Us in Transforming Data into Actionable Insights.

The Data Insights Specialist role presents an exciting opportunity for a skilled Data Analyst to become part of BluePeak Advisors' Marketing Analytics team as an IC3-level contributor. Key responsibilities encompass generating insights, designing and executing analyses to address critical business inquiries, automating performance reporting, and managing data integration from various sources to meet organizational goals. The ideal candidate will have experience with contemporary data and analytics platforms, strong analytical capabilities, programming proficiency, and the ability to translate data narratives into actionable strategies.

Key Responsibilities:

  • Subscriber Insights: Identify impactful research topics and questions. Conduct comprehensive customer analyses to elucidate business performance, recognize trends, and highlight actionable insights for enhanced outcomes.
  • Data Visualization: Analyze and visualize data to reveal insights and effectively communicate findings to stakeholders, facilitating understanding and informed decision-making.
  • Marketing Performance Evaluation: Analyze marketing initiatives, including A/B testing of new strategies, to drive ongoing improvements in marketing effectiveness. Collaborate with marketing teams to refine campaign targeting, messaging, and channel selection based on data-driven insights.
  • Data Management: Independently extract data from existing systems to support various analytical projects, ensuring data quality, consistency, and integrity.
  • Reporting: Design and produce regular reports to track business performance and trends. Prepare monthly management reports covering subscriber acquisition, customer retention, and other marketing and sales metrics.
  • Documentation and Knowledge Sharing: Document methodologies, findings, and best practices for reproducibility and knowledge sharing. Share insights and expertise with team members to promote a culture of learning and collaboration within the Marketing Analytics team.
  • Cross-Functional Collaboration: Work with cross-functional teams, including marketing, product management, and business intelligence, to align marketing analytics initiatives with business objectives. Communicate findings and recommendations to stakeholders at all organizational levels.
  • Other related duties as assigned.

Qualifications:

  • Educational Background: Bachelor's or Master's degree in a quantitative discipline such as Economics, Applied Mathematics, Data Science, Statistics, or a related field is required. Advanced degrees and relevant certifications (e.g., Data Science, Machine Learning) are advantageous.
  • Professional Experience: 2-4+ years of experience in a marketing or sales analytics role, or related fields, with a proven track record of solving business challenges using data.
  • Marketing Analytics Knowledge: Familiarity with marketing principles, metrics, and KPIs. Experience with marketing analytics techniques such as customer segmentation, campaign analysis, and ROI measurement. Ability to independently create datasets from existing source systems.
  • Database and SQL Skills: Proficient in SQL for data querying, manipulation, and retrieval. Experience with SQL databases such as MySQL, PostgreSQL, or SQL Server.
  • Programming Skills: Demonstrated programming skills in languages such as Python or R for data manipulation and analysis.
  • Data Visualization Expertise: Knowledge of data visualization tools and techniques to create informative and visually appealing dashboards, reports, and presentations. Experience with tools such as Tableau, Power BI, or matplotlib/seaborn is a plus.
  • Data and Analytics Platforms: Familiarity with at least one big data platform such as AWS, Azure, Databricks, Qubole, or Snowflake.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex technical concepts and analytical results to non-technical stakeholders.
  • Team Collaboration: Ability to work effectively in cross-functional teams and collaborate with stakeholders from various departments, including marketing, finance, IT, and operations.
  • Problem-Solving Abilities: Strong problem-solving skills with a creative, analytical, and action-oriented mindset. Ability to systematically approach complex problems, break them down into manageable components, and develop data-driven solutions.
  • Commitment to Continuous Learning: Eagerness to explore new techniques, tools, and methodologies to enhance skills and job performance.

Compensation and Benefits:

  • Competitive Salary and Annual Bonus Eligibility
  • Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
  • Generous Vacation and Paid Sick Time, Plus Paid Holidays and Personal Days
  • Professional Development with a Focus on Internal Promotion
  • Employee Discounts on BluePeak Services
  • Progressive and Inclusive Work Culture Supporting Career Success

About BluePeak Advisors:

At BluePeak Advisors, we believe that the size of the city should not dictate the quality of technology. We are committed to providing faster, more reliable services without the barriers of red tape, hidden fees, and slow response times. With high-speed internet options for both residential and business customers, we are redefining connectivity and meeting the evolving needs of our community.

BluePeak Advisors is an equal opportunity employer, committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind, ensuring equal employment opportunities for all individuals.

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