Global Marketing Implementation Director
2 weeks ago
At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals.
Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals.
As a Global Marketing Implementation Director, you will play a key role in establishing and managing key partners and stakeholders across the firm, including the various SIMs, Investment teams, client service, compliance, operations, digital and technology.
You will be responsible for aligning team members across SIMs and products to assist SIMs with marketing support as needed.
Key Responsibilities:
- Understand business strategy and direction, identify gaps and implications.
- Develop and deliver communications that provide insights to the products and services provided by the team.
- Prepare and deliver status and accomplishment reporting.
- Interact with internal clients globally and drive organizational and service improvements.
- Continually evolve the team to maximize support and satisfaction for internal clients.
- Help drive template unification for core suite materials across SIMs and regions.
- Identify the Core Selling System that is going to be maintained and ensure it's delivered in a quality and timely manner by the team.
- Ability to make decisions and access current state of deliverables to determine what makes good business sense to retain, discontinue and pause.
- Having the discipline to make metrics-based decisions.
- Become the relationship point for SIMs, regional marketing team, FTS and FTT for what gets delivered against the investment core suite of materials.
- Help implement story refreshes across regions and materials
- Establish processes for team to work with compliance to route and distribute content for all required channels and update SIM content on websites and digital assets
- Participate in pre-quarter-end production planning sessions with SIMs and others internal clients.
- Align team members with various SIMs so that assistance could be provided with product launches
- Help support SIMs with campaigns in regions (non-product)
- Develop best practices with digital team for efficient and effective updates to web pages.
- Route SIM content for webpages and implement across regions in partnership with the digital team.
- Ability to push-back in a constructive manner on materials developed by the SIMs that would not be used.
- Work on non-core suite product materials (sales ideas, flyers, snapshots, manually created materials). Ensure that they remain relevant and continue to add value.
- Act as a strong partner to each SIM to help market their developing investment capabilities.
Requirements:
- Ten plus years in marketing, marketing operations, product, marketing or other pertinent industry experience, preferable with a focus on investment management
- Excellent communication skills (written and verbal) and attention to detail
- Proficiency in business desktop applications, primarily Microsoft PowerPoint, Excel, and Word
- Strong understanding of investment products and industry
- Curiosity and drive to continue to learn and push boundaries in a respectful manner
- Experienced in stakeholder management and building long-term relationships and trust, ideally across multiple geographies and functions
- Capable of understanding clients' needs / solutions that are being proposed, and how to bring the narrative and solution to life in various formats (web, ppt)
- Able to adhere to schedules, handle multi-tasking, manage project flow with a meticulous mind under deadline pressure
- Proactive and independent team player who enjoys taking initiatives in large variety of tasks and projects
- Strong collaboration and interpersonal skills, with ability to effectively communicate with senior professionals
- Comfortable and willing to work within a global organization across functions, channels, and multiple time zones upon request
- Bachelor's degree. An MBA or relevant postgraduate degree is a plus
Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results.
Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks.
There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience.
At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation.
We expect the salary for this position to be $171,700 - $188,000.
Franklin Templeton is an Equal Opportunity Employer.
We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment.
If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to.
In your email, please include the accommodation you are requesting, the job title, and the job number you are applying for.
It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
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