Marketing Director Strategic Content Management

3 hours ago

New York, New York, United States FGS Global Full time
About FGS Global

FGS Global is a leading strategic advisory and communications consultancy, with a global presence and a team of over 1200 multidisciplinary experts. Our firm provides crisis, corporate reputation, public affairs, and capital markets advisory services, as well as boardroom communication counsel. We support our clients in addressing stakeholder concerns by leveraging our research and insights, media placement, content, digital, and data capabilities.

Job Summary

We are seeking an Associate Director of Marketing to join our team in New York. This role will be responsible for helping to organize and implement our marketing strategies and initiatives in North America. The ideal candidate will be a proactive and solution-oriented thinker with experience in marketing and a strong understanding of content marketing principles.

Key Responsibilities
  • Content Strategy and Creation: Develop and execute a comprehensive content strategy, including content calendar management, full-cycle content development, and collaboration with partners to draft and refine thought leadership content.
  • Campaign Management: Oversee the entire lifecycle of marketing campaigns, coordinate with the global marketing team, and advise practice and sector partners on targeting and audience channels.
  • Business Development Enablement: Maintain and update the library of marketing materials, ensure accessibility, and work with the internal communications team to promote thought leadership and other marketing initiatives internally.
  • Metrics and Budgeting: Oversee the content creation and campaign budget, manage the tracking and reporting of content performance metrics, and provide support to other marketing functions as needed.
Requirements
  • 5-7 years' experience in a marketing-based role, ideally in a professional services firm.
  • Strong understanding of content marketing principles and best practices.
  • Excellent project management and planning skills, with the ability to manage multiple projects simultaneously.
  • Strong multi-channel campaign management experience.
  • Confidence and presence to work effectively with colleagues at all levels.
  • Well-rounded, adaptable, and detailed-oriented individual comfortable working through challenges.
  • Excellent written and verbal communication skills.
  • Highly collaborative, and comfortable working in a team-based environment.
  • Results-focused, with a high bar for quality.
  • A 'how can I help' approach.
  • A bachelor's degree in marketing, communications, or a related field of study.
What We Offer
  • Competitive compensation package.
  • Great health benefits, including medical, dental, and vision insurance.
  • 401(k) with a 50% matching program.
  • Generous time off benefits.
  • A collaborative group of smart, passionate, and highly motivated people.
  • Team-oriented work environment structured to provide opportunities for professional growth and development.

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