Marketing Coordinator

4 weeks ago


Green Bay, Wisconsin, United States U.S. Venture Full time
Marketing Coordinator Job Description

U.S. Venture is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for assisting in the design of our website, creating lead generation infrastructure, and optimizing relevant pages to improve qualified conversions.

Key Responsibilities:
  • Assist in the design of our website, staying consistent with brand guidelines and optimizing for user experience and site consumption.
  • Create lead generation infrastructure, including landing pages, forms, and marketing automation follow-up.
  • Optimize relevant pages to improve the number of qualified conversions.
  • Manage technical aspects of key marketing systems, including HubSpot, used to generate, distribute, and report on leads.
  • Implement new plugins and upgraded versions of HubSpot as needed to ensure a comprehensive and effective tech stack.
  • Assist in training sales and marketing teams on CRM processes and usage.
  • Address team questions and requests for new functionality.
  • Monitor and maintain data quality within the database.
  • Measure and report on the effectiveness of marketing efforts to shape future strategies.
  • Create and maintain reports on marketing and sales activities, effectiveness, and business impact.
  • Maintain scalable processes that ensure best practices in campaign and lead management.
  • Optimize closed-loop analytics with sales to understand how our marketing activity translates into leads, how those leads engage with the business, and continually refine our process to convert clients.
  • Analyze marketing and sales data to develop insights and make recommendations, communicate insights to relevant teams.

Requirements:
  • College degree in a related field or equivalent professional experience.
  • Understanding of user experience (UX) and user interface (UI) principles to create intuitive, engaging designs.
  • Familiarity with techniques to enhance the performance of landing pages and lead generation forms.
  • Exposure to CRM management, including lead generation, distribution, and reporting (HubSpot ideal).
  • Understanding of best practices for maintaining data accuracy and integrity within a CRM system.
  • Ability to create and interpret reports on marketing and sales activities.
  • Understanding of digital marketing tools and practices.

What We Offer:
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:

Please submit your resume and cover letter to [insert contact information].


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