Marketing Coordinator
4 days ago
U.S. Venture is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for assisting in the design of our website, creating lead generation infrastructure, and optimizing relevant pages to improve qualified conversions.
Key Responsibilities:
- Assist in the design of our website, staying consistent with brand guidelines and optimizing for user experience and site consumption.
- Create lead generation infrastructure, including landing pages, forms, and marketing automation follow-up.
- Optimize relevant pages to improve the number of qualified conversions.
- Manage technical aspects of key marketing systems, including HubSpot, used to generate, distribute, and report on leads.
- Implement new plugins and upgraded versions of HubSpot as needed to ensure a comprehensive and effective tech stack.
- Assist in training sales and marketing teams on CRM processes and usage.
- Address team questions and requests for new functionality.
- Monitor and maintain data quality within the database.
- Measure and report on the effectiveness of marketing efforts to shape future strategies.
- Create and maintain reports on marketing and sales activities, effectiveness, and business impact.
- Maintain scalable processes that ensure best practices in campaign and lead management.
- Optimize closed-loop analytics with sales to understand how our marketing activity translates into leads, how those leads engage with the business, and continually refine our process to convert clients.
- Analyze marketing and sales data to develop insights and make recommendations, communicate insights to relevant teams.
Requirements:
- College degree in a related field or equivalent professional experience.
- Understanding of user experience (UX) and user interface (UI) principles to create intuitive, engaging designs.
- Familiarity with techniques to enhance the performance of landing pages and lead generation forms.
- Exposure to CRM management, including lead generation, distribution, and reporting (HubSpot ideal).
- Understanding of best practices for maintaining data accuracy and integrity within a CRM system.
- Ability to create and interpret reports on marketing and sales activities.
- Understanding of digital marketing tools and practices.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply:
Please submit your resume and cover letter to [insert contact information].
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