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Associate Brand Manager Creative Marketing Specialist

2 months ago

Miami, Florida, United States Verizon Full time
About the Role

We are seeking a highly skilled Associate Brand Manager Creative Marketing to join our team at Verizon. As a key member of our creative strategy team, you will be responsible for developing and executing national, local, and digital campaigns for Total Wireless and other brands.

Key Responsibilities
  • Coordinate with cross-functional teams to develop creative campaigns, strategies, and testing scenarios.
  • Partner with external agency teams to deliver creative content and assets for the brands.
  • Develop briefs for creative work in partnership with marketing strategy and commercial teams.
  • Optimize advertising campaigns to market that reflect deep understanding of brand positioning and strategy.
  • Stay up-to-date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.
  • Support Creative Leadership and partner with the digital team to develop communication programs that are consistent with the brand voice.
Requirements
  • Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
  • Bilingual proficiency in English and Spanish.
  • Previous agency and campaign development experience, ideally with value-focused retail brands, CPG, and/or telecom.
  • Self-motivated, growth mindset, and driven-yet-diplomatic.
  • Positive attitude, resilience, and adaptability to changes, processes, and structure.
  • Understanding of the role of National advertising vs. Local vs. Field vs. Digital, and ability to reach multicultural audiences.
  • Desire to drive business results, win awards, and impress other creatives with work.
  • Forward-thinking, with balance of analytical and creative thinking.
  • Outstanding written and verbal communication skills.
  • Proficiency with MS Office and Google Suite.
  • Self-starter with great organizational skills, and ability to multitask in a fast-paced environment.
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, we've got you covered with our award-winning total rewards package.