Market Development Manager

1 week ago

Palisades Park, New Jersey, United States Generac Power Systems Full time
About the Role:

The Market Development Manager will be responsible for driving business growth and increasing market share for Generac Power Systems in key end markets. This will involve identifying new business opportunities, developing and executing targeted strategies, and building strong relationships with customers and stakeholders.

Key Responsibilities:
  • Identify key end market prospects and develop the Major Account sales program.
  • Plan and implement sales strategies to maximize share and margin, and motivate customers to prefer Generac products over the competition.
  • Expand customer base by identifying new partners and developing new customer opportunities.
  • Build and maintain an extensive pipeline of new Major Account opportunities, with a focus on 80% new account development and 20% account management.
  • Build strong relationships with established Major Account customers and GMP support teams to enhance long-term business relationships.
  • Partner with Product Managers to advise customers on specification based on application and technical needs.
  • Maintain sales records in CRM and current activity on progress to provide accurate forecasting information.
  • Work with sales and business leadership to develop a business plan to support each Major Account's growth initiatives.
  • Provide market feedback and competitive intelligence to business and sales leadership.
  • Maintain tight follow up on programs to close opportunities effectively and efficiently.
  • Communicate proficiently with GMP sales team members to ensure coordinated effort to capture and serve Major Accounts effectively.


Requirements:
  • Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience.
  • 4 years of related field experience calling on larger equipment, construction or engineering companies.
  • Ability to travel 50-70% of the time.


About Generac Power Systems:

Generac Power Systems is a leading energy technology company committed to powering a smarter world. With over 60 years of history, we've been dedicated to energy innovation and continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Our employees are encouraged to be innovative and valued as an integral part of our global team. We provide individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.

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