CRM Marketing Manager, Home Entertainment
4 days ago
At Samsung Electronics America, we are seeking a highly skilled CRM Marketing Manager to join our Home Entertainment team. As a key member of our marketing team, you will be responsible for developing and executing CRM programs that drive sales and customer engagement.
Key Responsibilities:
- Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories
- Analyze post-campaign performance and provide actionable insights to inform future activations
- Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy and content
- Partner with corporate marketing team to ensure all documentation is complete and Home Entertainment campaigns are prioritized in the waterfall
- Manage execution of CRM campaigns via JIRA tickets with agency partners
- Explore new ideas to find process efficiencies and offer forward-thinking solutions
Requirements:
- Bachelor's degree in Marketing or a related field
- Minimum 6+ years of CRM work experience with strong analytical and quantitative skills
- Previous experience in a role where both strategy and business acumen were critical to driving results
- Self-starter personality with a desire to learn and contribute
- Great collaboration ability and advanced communication skills
- Experience with advanced planning and organization to manage multiple campaigns and work streams at one time
- Knowledge of CRM principles and best practices, as well as basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems
About Samsung Electronics America:
Samsung Electronics America is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. We are committed to making a positive impact on the environment through our eco-conscious products, practices, and operations.
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