Marketing Manager, Digital Strategy

4 days ago


New York, New York, United States Michael Kors Full time
Job Description

Michael Kors is seeking a highly skilled Marketing Manager to lead the launch of our Amazon account and partnership. As a key member of our marketing team, you will be responsible for developing and executing 360-degree go-to-market strategies that optimize product performance on Amazon.

Key Responsibilities
  • Develop and execute paid media strategies across Amazon Advertising, AMS, AMG, DSPs, Promotions, and other channels to drive sales and revenue growth.
  • Collaborate with cross-functional teams, including creative, project management, and sales, to ensure alignment on SIOPs and processes.
  • Manage and optimize Amazon marketing budgets, including paid and influencer marketing, to ensure alignment with senior director goals.
  • Develop and maintain a deep understanding of Amazon's marketing landscape, including trends, opportunities, and challenges.
  • Stay up-to-date with the latest Amazon marketing tools and technologies, including Seller Central, Amazon storefronts, and product listings.
  • Collaborate with the brand team to develop and execute influencer marketing and events strategies.
  • Develop and maintain a strong network of internal and external stakeholders, including media agencies, influencers, and Amazon teams.
Requirements
  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of experience in digital marketing, media agency, or similar role.
  • Proven experience in developing and executing full-funnel go-to-market strategies within the digital landscape.
  • Strong analytical skills and business acumen, with the ability to synthesize data into actionable insights.
  • Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.
  • Experience with Amazon Seller Central, Amazon storefronts, and product listings, as well as Microsoft Suite.
What We Offer
  • Competitive salary range: $90,000.00-$135,000.00.
  • Generous paid time off and holiday schedule.
  • Summer Fridays.
  • Internal mobility across Versace, Jimmy Choo, and Michael Kors.
  • Cross-brand discount.
  • Exclusive employee sales.
  • Fav 5 Cards (MK discount for friends and family).
  • 401k match.
  • Paid parental leave.
  • Thrive wellness program.
  • Commuter benefits.
  • Gym discounts.

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