Associate Director of External Relations

4 hours ago


Philadelphia, Pennsylvania, United States LaSalle University Full time
Job Summary

The Associate Athletic Director for External Relations serves as a key member of the Athletic Department's leadership team, driving educational and competitive excellence. This role oversees revenue generation, marketing functions, gameday experiences, communications, and external affairs for La Salle University's Athletics department.

Key Responsibilities
  • Develop and implement strategic marketing plans to increase attendance and ticket revenue.
  • Lead in-game marketing and promotions, leveraging La Salle Spirit and corporate partners.
  • Manage public relations strategies to ensure a proactive and opportunistic mindset for all programs, coaches, events, and staff.
  • Supervise the live, multi-camera video streaming of all home La Salle University athletic events.
  • Collaborate with staff to support external initiatives and translate them into publicity opportunities.
Requirements
  • Bachelor's degree in a related field.
  • Minimum of 5 years of experience as a public relations practitioner.
  • Knowledge and experience in NCAA rules and compliance.
  • Excellent communication skills and ability to work with a diverse population.


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