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Digital Marketing Strategist

2 months ago

Del Mar, California, United States Eighty Five Sixty Full time
About the Role

We are seeking an experienced Associate Director of Search Engine Optimization to join our team at 85SIXTY. As a key member of our SEO practice, you will be responsible for driving the growth of our SEO practice in collaboration with other SEO leadership roles and agency leadership.

Key Responsibilities
  • Manage client portfolios across Travel, Tourism & Hospitality to targeted goals and objectives.
  • Cultivate and maintain successful client relationships through progressive SEO strategies, quality deliverables, insightful reporting, and engagement of team members where applicable.
  • Oversee and manage execution of SEO strategy across all owned accounts.
  • Communicate a clear, insightful vision for the SEO channel, its role in performance marketing, and its continued evolution in the marketplace.
  • Support the growth of a “one team” approach where supporting each other is paramount.
  • Provide channel leadership during sales pitches as needed.
  • Track trends in the marketplace and be able to translate those into insights to adjust clients’ SEO strategies.
  • Work with cross-functional team members like Strategy, UX, Design, Analytics, Media, and Engineering.
  • Recruit, coach, retain, and attract SEO talent.
  • Identify program KPIs and provide insightful reports on the ongoing activities of each customer’s program.
  • Communicate with C-suite level stakeholders, Seniors/Directors, and be able to pivot during conversations.
  • Develop link building strategies and work with outsourced vendors.
  • Support the evolution of the agency’s technical SEO approach across core platforms like Adobe Commerce (Magento) and Shopify Plus.
  • Provide critical and strategic thinking during cross-functional meetings for clients.
  • Contribute to agency knowledge base as it pertains to SEO and complementary channels.
  • Manage multiple projects, client priorities, and tasks.
  • Contribute to SEO marketing materials like case studies, whitepapers, social media content, and blog posts.
  • Participate in speaking opportunities or local education events by representing the agency as a thought leader in the SEO space.
  • Work within SEO tools like Moz, ScreamingFrog, SEMRush, AHREFs, etc.
  • Support outbound sales process as subject matter expert.
Requirements
  • Minimum 5 years of SEO experience working in an agency environment.
  • Creative thinking, organized, good communicator with effective writing skills.
  • Knowledge and experience in on-page and off-page SEO strategies.
  • Proficiency in the use of the Microsoft Office Suite (Word, Excel, and PowerPoint), and the Google Office Suite (Docs, Sheets, Presentation, Drive, Gmail, Calendar).
  • Experience working with remote team members and clients and running online meetings using different online conference software (Zoom, Slack, Google Meet, MS Teams, etc.).
  • Knowledge of common SEO tools and platforms like Screaming Frog, SEMRush, Moz, Ahrefs, Google Analytics, Google Search Console, Google Business Profiles, Google Trends, and others.
  • Working knowledge of CMS platforms like WordPress, Shopify, and/or Magento.
  • Proven project management experience.
  • Deep knowledge of advanced SEO including AMP, SPA, PWA, working with JavaScript, headless websites, and other emerging SEO trends/technologies.
  • Proven work experience in managing a team of direct reports/team members with ability to develop and mentor junior roles.
  • Ability to focus on primary tasks assigned with multiple priorities, maintaining strong attention to detail.
  • Strong interpersonal skills and ability to work in cross-functional teams.
  • Strong understanding of the capabilities and uses of different digital marketing channels, tactics, and strategies to collaborate with them well.
  • Ability to think creatively on technical matters.
  • Desire to learn new skills, try new technologies, and generally push the boundaries in digital marketing.
What We Offer
  • Competitive salary and benefits package.
  • Medical, Dental, Vision.
  • Life/AD&D.
  • FSA - Health/Dependent Care.
  • Voluntary Life/AD&D.
  • Retirement Plan.
  • FTO - Flexible Time Off.
  • Paid Holidays Annually: 14.
  • Opportunities for professional development and growth.
  • Collaborative and dynamic work environment.
  • Contribution to impactful and innovative projects in the digital space.
Disclaimer

Compensation Range: $90,000 - $110,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills, and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Please be aware of fictitious job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY, please send us an email at info@85sixty.com before taking any further action in relation to the correspondence, recruitment, or hiring process. All genuine job openings will be posted on our careers page at https://85sixty.com/careers.