Regional Marketing Director
1 day ago
Lifespace Communities is seeking a seasoned Marketing Director to lead our regional marketing efforts and drive growth in our communities. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to meet sales and occupancy targets.
Key Responsibilities:- Provide marketing leadership and strategic focus for assigned communities, driving integrated multi-channel marketing campaigns to meet sales and occupancy targets.
- Manage the creation and deployment of scalable marketing assets, working with internal teams and external vendors to ensure effective execution.
- Develop a deep understanding of assigned communities' key business metrics, market conditions, and competitive threats to inform marketing strategies.
- Partner with the Director of Digital Marketing to develop brand-unique marketing plans for assigned communities.
- Lead creative strategy and asset development for sales success, including sales collateral, interior branding elements, and asset development.
- Provide marketing and creative strategies to support awareness, new resident prospecting, and move-in goals.
- Collaborate with sales leadership to ensure strategic alignment of marketing objectives for the region and community sales teams.
- Provide marketing subject matter expertise for strategic consultation across the portfolio, including owned media, earned media, SEO/content, direct mail, and reputation management.
- Bachelor's degree in public relations, communications, journalism, marketing, or a related field.
- Eight to ten years progressively increasing marketing and communications experience.
Lifespace Communities is a leading provider of non-profit retirement communities, committed to creating communities where people are empowered to live their aspirations. If you are excited to learn and grow, be excellent, thrive with your team, and deliver personalized experiences, you will enjoy your career with us.
We are an equal opportunity employer and welcome applications from diverse candidates.
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