Virtual Account Manager
4 weeks ago
The role of Virtual Account Manager at Latcha+Associates is a vital part of our dealer and regional support and outreach team. This position requires a strong understanding of the MAX platform and its various marketing programs.
- As the first point of contact, you will be responsible for providing support to Dealership Sales, Service, Parts, and Marketing Managers via phone, chat, or email.
- Proactive dealer outreach via phone and email is also a key responsibility.
- You will become an expert in the MAX platform, marketing programs, and digital journeys.
- Assist dealers with troubleshooting within the MAX platform.
- Cultivate relationships with internal Latcha teams, including Account, Marketing Intelligence, Creative, Project Management, etc.
- Assist the field team with the development and execution of all dealer-level marketing programs.
- Proof and QA all MAX platform offerings (Email, Direct Mail, Social, Display, Media, etc.) per submission.
- Proactively build trust and respect with the dealers, helping them get involved in programs by consulting and answering their questions.
- Collect dealer suggestions for platform improvement and document them for internal stakeholders.
- Input all communications and correspondence with dealers, corporate field, and MAX field into a contact management tool.
- Participate in internal meetings to discuss collected feedback and present platform enhancement solutions.
- The expectation is that the chat, phone, and group email inbox is actively managed from 9:00 am to 5:00 pm (local regional time), Monday through Friday.
Qualifications
- Bachelor's degree is preferred.
- Minimum two years of relevant professional experience, ideally in a marketing coordination role.
- Knowledge of automotive marketing is preferred.
- Experienced in managing multiple projects at the same time while communicating project status.
- Experience with multiple marketing channels, including direct mail, email, social, text, display, and digital strategy, is a plus.
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