Virtual Account Manager

4 weeks ago


Farmington Hills, Michigan, United States Latcha+Associates Full time

The role of Virtual Account Manager is a vital component of our dealer and regional support and outreach team.

Key Responsibilities:

This role is an integral part of our dealer and regional support and outreach team.

Key Responsibilities:

  • Be the primary point of contact for Dealership Sales, Service, Parts, and Marketing Managers who require marketing platform support
  • Proactively engage with Dealerships via phone and email
  • Become an expert in the MAX platform, marketing programs, and digital journeys
  • Assist Dealers with troubleshooting within the MAX platform
  • Cultivate relationships with internal Latcha teams, including Account, Marketing Intelligence, Creative, Project Management, etc.
  • Support the field team in developing and executing dealer-level marketing programs
  • Proof and QA all MAX platform offerings (Email, Direct Mail, Social, Display, Media, etc.) per submission
  • Proactively build trust and respect with Dealers, helping them get involved in programs by consulting and answering their questions
  • Collect Dealer suggestions for platform improvement and document them for internal stakeholders
  • Input all communications and correspondence with Dealers, corporate field, and MAX field into a contact management tool
  • Participate in internal meetings to discuss collected feedback and present platform enhancement solutions

The expectation is that the chat, phone, and group email inbox is actively managed from 9:00 am to 5:00 pm (local regional time), Monday through Friday.

Qualifications:

  • Bachelor's (4-year) degree is preferred
  • Minimum two years of relevant professional experience, ideally in a marketing coordination role
  • Knowledge of automotive marketing is preferred
  • Experience managing multiple projects simultaneously while communicating project status
  • Experience with multiple marketing channels - direct mail, email, social, text, display, and digital strategy is a plus


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