Virtual Account Manager
4 weeks ago
The role of Virtual Account Manager is a vital component of our dealer and regional support and outreach team.
Key Responsibilities:
This role is an integral part of our dealer and regional support and outreach team.
Key Responsibilities:
- Be the primary point of contact for Dealership Sales, Service, Parts, and Marketing Managers who require marketing platform support
- Proactively engage with Dealerships via phone and email
- Become an expert in the MAX platform, marketing programs, and digital journeys
- Assist Dealers with troubleshooting within the MAX platform
- Cultivate relationships with internal Latcha teams, including Account, Marketing Intelligence, Creative, Project Management, etc.
- Support the field team in developing and executing dealer-level marketing programs
- Proof and QA all MAX platform offerings (Email, Direct Mail, Social, Display, Media, etc.) per submission
- Proactively build trust and respect with Dealers, helping them get involved in programs by consulting and answering their questions
- Collect Dealer suggestions for platform improvement and document them for internal stakeholders
- Input all communications and correspondence with Dealers, corporate field, and MAX field into a contact management tool
- Participate in internal meetings to discuss collected feedback and present platform enhancement solutions
The expectation is that the chat, phone, and group email inbox is actively managed from 9:00 am to 5:00 pm (local regional time), Monday through Friday.
Qualifications:
- Bachelor's (4-year) degree is preferred
- Minimum two years of relevant professional experience, ideally in a marketing coordination role
- Knowledge of automotive marketing is preferred
- Experience managing multiple projects simultaneously while communicating project status
- Experience with multiple marketing channels - direct mail, email, social, text, display, and digital strategy is a plus
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