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Spirits Sales Activation Specialist

2 months ago

Torrance, California, United States Enthuse Marketing Full time
Job Description

Company Overview

At Enthuse Marketing, we are a team of passionate and dedicated professionals who are committed to delivering exceptional results in the beverage alcohol industry. We pride ourselves on our expertise, creativity, and enthusiasm, and we are always looking for talented individuals to join our team.

Job Summary

We are seeking a highly motivated and experienced Retail Activation Specialist to join our team. As a Retail Activation Specialist, you will be responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets. You will work closely with our sales consultants and other stakeholders to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail.

Key Responsibilities

  • Develop and execute sales and marketing programs in targeted outlets to increase the rate of sale on Diageo US spirits brands.
  • Work closely with sales consultants and other stakeholders to plan, design, and execute activities that support sales growth.
  • Engage customers to plan, design, and execute activities that support sales growth, including hand-selling, building impactful displays, and ensuring adequate stock levels.
  • Plan, book, and deploy in-store consumer experiences, such as bottle engraving, gifting services, and education events.
  • Ensure on-pack and in-store promotional materials are current and in adequate supply.
  • Routinely survey outlets using specific photo capture software and submit surveys on time and in full.
  • Debrief sales consultant partners on opportunities and risks in the store and recommend corrective actions where appropriate.
  • Spot in-store promotional, display, and activation opportunities and propose Diageo Spirits brands as the solution.

Requirements

  • Bachelor's degree preferred or equivalent job experience in the CPG industry.
  • Minimum of 5-6 years' experience in the beverage alcohol industry/hospitality preferred, with two years' experience working in the off-trade.
  • Ability to travel a minimum of 25% of working time, including up to 5 hours of driving time.
  • Familiarity with and experience of the chain retail environment and the ability to influence outcomes.
  • Understanding of the regulatory environment in CA as it relates to Beverage Alcohol and the 3-tier system.
  • Proven track record in building good relationships with customers and internal associates.
  • Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
  • A self-starter and self-sufficient operator who can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight.
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
  • Demonstrated strong oral, written, and interpersonal communication skills.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Computer literacy with the ability to use software applications including Microsoft Word, Excel, and PowerPoint, and e-mail programs such as Outlook.
  • Ability to use Business Information Tools including PowerBI, VIP, and specialized customer tools.

What We Offer

Enthuse Marketing is proud to offer a competitive compensation package, including a base salary range of $65,000.00-$67,000.00 annually, plus bonus eligibility and full benefits, including Medical, Dental, Vision, 401k with match, PTO time, and more.