Ag West Region Marketing Director

1 day ago


Durham, North Carolina, United States BASF Corporation Full time
Job Title: Ag West Region Marketing Manager

We are seeking a highly skilled and experienced Ag Field Marketing Manager to join our team in the Western US region. As a key member of our marketing team, you will be responsible for leading the marketing strategy for our region, collaborating with cross-functional teams, and driving business growth.

Key Responsibilities:
  • Develop and execute a comprehensive marketing plan for the Western US region, aligning with the company's overall business objectives.
  • Lead the geographic component of our US Ag Solutions go-to-market strategy, communicating and tailoring crop and brand strategies to the region.
  • Partner with internal stakeholders, including Sales, ComEx, and Communications & Industry Relations, to drive business growth and customer engagement.
  • Oversee the analysis, implementation, and execution of competitive response tactics, customer business plans, and geographic-specific offers.
  • Collaborate with the Bus Ops Regional Analyst to support relevant insights and analytics.
Requirements:
  • Bachelor's degree required, Master's or MBA a plus.
  • 8 years' overall experience, with 5+ years leading sales, marketing, and/or customer experience teams in agriculture inputs.
  • Experience in project management and excellent Microsoft Office skills, particularly in PowerPoint and Excel.
  • Ability to travel overnight up to 30%.
What We Offer:

BASF provides a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development. We are committed to creating a safe, collaborative, and inclusive work environment that supports the well-being of our employees and their families.

Join BASF and be part of a company that empowers its employees to advance and succeed in work and life. We are an equal opportunity employer and welcome applications from diverse candidates.



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