Head of Brand Strategy and Revenue Growth
4 weeks ago
About the Role:
We are seeking a seasoned professional to lead our brand strategy and revenue growth initiatives. As the Head of Brand Strategy and Revenue, you will play a pivotal role in shaping our brand identity, developing and executing brand strategies, and implementing revenue-generating initiatives to drive growth and membership expansion.
Key Responsibilities:
Brand Strategy and Development:
• Develop and maintain a clear and compelling brand identity for our organization.
• Create and execute brand strategies that align with our goals and values.
• Oversee the development of branding materials, including marketing collateral, social platforms, and digital assets.
Revenue Generation:
• Develop and execute revenue-generating strategies that leverage our membership base, events, and educational offerings.
• Identify and produce new revenue opportunities and partnerships, including in-person and virtual events.
• Oversee and execute hands-on marketing and sales campaigns to promote our services and events.
Membership Growth:
• Collaborate with the membership team to attract and retain members by showcasing the value of our organization.
• Implement strategies to increase membership numbers and revenue from membership dues.
Event Management:
• Work closely with the events team to plan, market, and execute our conferences, seminars, and webinars, ensuring they contribute to our revenue goals and value proposition.
Qualifications:
• Bachelor's degree in business, marketing, or a related field.
• Proven experience in brand strategy, marketing, and revenue generation, preferably within a membership-based association or a related field.
• In-depth knowledge of the M&A industry and a network of contacts with private equity groups, investment bankers, advisors, and lenders within various industry sectors.
• Exceptional leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Demonstrated ability to drive revenue growth and meet financial targets.
• Proficiency in using relevant software and tools for marketing and revenue tracking.
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