Senior Digital and Campaign Manager

3 days ago


Tysons Corner, Virginia, United States MicroStrategy Incorporated Full time
Job Summary

MicroStrategy Incorporated is seeking a highly motivated Senior Digital and Campaign Manager to drive the management and execution of our integrated campaign efforts. In this role, you will be responsible for developing, managing, and executing multi-channel integrated campaigns that span digital, social, and traditional outbound channels to increase brand awareness, generate qualified leads, and drive sales pipeline growth.

Key Responsibilities
  • Develop and execute comprehensive integrated campaigns that drive demand and lead generation to support sales pipeline growth.
  • Manage and lead the planning, execution, and optimization of integrated marketing campaigns across all online and offline channels.
  • Collaborate with cross-functional teams, including product marketing, sales, and external agencies, to ensure campaigns are aligned with overall marketing goals and effectively target key audiences.
  • Design and execute lead nurturing programs, leveraging email, webinars, content syndication, and retargeting strategies to move leads through the funnel and convert them into sales-qualified opportunities.
  • Analyze campaign data and make data-driven decisions to optimize performance.
Requirements
  • 7+ years of experience in digital marketing and campaign management, ideally in a B2B or SaaS environment.
  • Strong knowledge of digital marketing tactics, including paid search, paid social, SEO, display advertising, and lead nurturing.
  • Advanced understanding of developing, managing, and executing integrated marketing campaigns, including email marketing, nurture, and drip programs, webinars, and other on/offline strategic initiatives to generate leads, nurture prospects, and drive pipeline.
  • Ability to lead cross-functional initiatives and collaborate with various teams, including product marketing, sales, and external agencies.
  • Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.


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