Marketing Communications Coordinator
2 weeks ago
We are seeking a Marketing Communications Coordinator to enhance our marketing initiatives at Century 21 Advantage Gold. This role is essential in executing and managing various marketing projects aimed at strengthening our brand presence.
Key Responsibilities:- Generate monthly reports on analytics from web and social media platforms, providing insights for enhancements.
- Oversee and update content across all digital platforms, ensuring information remains relevant and engaging.
- Support the marketing team in achieving objectives through effective advertising and communication strategies.
- Regularly engage with our audience on social media, updating content and responding to inquiries.
- Create compelling content for social media, websites, blogs, and other marketing materials that align with our strategic goals.
- Manage and optimize all digital marketing channels, including websites, emails, and social media platforms.
- Administer the company's Google Workspaces and assist agents with their accounts.
- Develop and curate content for social media channels to promote the company and its agents.
- Post updates about local events and relevant articles on company social media pages.
- Upload promotional video content to our YouTube channel and other platforms.
- Assist in generating content for email campaigns aimed at recruiting new agents.
- Provide technical support and training for agents on company tools and systems.
- Conduct onboarding sessions for new hires to ensure a smooth transition.
- Maintain and update company WordPress websites, including agent profiles and office information.
- Draft and distribute press releases to communicate company news.
- Facilitate weekly communications and lead distribution to agents.
- Manage email marketing lists and ensure our CRM database is up to date.
- Reallocate aged consumer contacts to enhance engagement.
- Act as a liaison for our digital vendors to ensure smooth operations.
- Plan and coordinate company training sessions and special events.
- Develop and implement a paid media strategy across Facebook and Google platforms.
- Analyze campaign results and provide recommendations for optimization.
- Deliver reports on online engagement metrics and Google Analytics.
- Proficient in web platforms, email marketing systems, social media, public relations, and brand management.
- Bachelor's degree in Marketing or a related field.
- Strong communication skills and project management experience.
- Up-to-date knowledge of current marketing trends and practices.
- Minimum of 2 years of experience in marketing or a related discipline.
- Familiarity with WordPress is essential.
We are a leading Century 21 firm in Pennsylvania, with multiple locations serving PA and NJ. Our company is committed to leveraging technology to empower our agents and enhance their business growth. We provide the necessary tools and support systems to help agents achieve significant production increases. Our track record speaks for itself, and we are dedicated to helping you reach your full potential.
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