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Senior Key Account Executive

2 months ago

New York, New York, United States Red Bull Full time
Company Overview

In this role, you will report directly to the Director of eCommerce, implementing strategies across various account types including Brick & Click, Pure Play, and Delivery. Your primary responsibilities will encompass advising Key Account teams on eCommerce initiatives, crafting business strategies, spearheading projects to enhance online performance, and evaluating progress against set objectives.

Role Responsibilities

ACHIEVE COMMERCIAL OBJECTIVES

Formulate annual eCommerce business strategies that align with Red Bull's goals and those of customer accounts across Pure Play, Brick & Click, and Delivery.

Collaborate with Red Bull Key Account teams to shape eCommerce priorities for various customer segments.

Oversee the programming calendar, which includes pricing strategies and promotional activities, while enhancing onsite visibility and managing trade expenditures.

Execute marketing strategies to attract new users and distinguish Red Bull from competitors.

Transform insights into actionable strategies that fulfill both Customer and Red Bull objectives.

Foster relationships with key decision-makers through regular business reviews and effective communication.

Engage in initiatives that strengthen relationships and expand account connections beyond the buyer level.

ESTABLISH MARKET LEADERSHIP

Improve online execution on retailer platforms by leading initiatives that identify and rectify performance gaps, positioning Red Bull as a leading supplier in the eCommerce channel.

Generate category and shopper insights for the beverage and energy drink sectors to bolster online execution.

Identify and disseminate best practices to engage new online shoppers and elevate the Red Bull brand across various digital platforms.

ANALYZE PERFORMANCE AND REPORTING

Accountable for eCommerce sales and market share reporting to assess the impact of initiatives on overall performance.

Conduct quarterly business assessments to track progress against sales and financial benchmarks while providing competitive insights.

Perform evaluations post-campaign to analyze the effectiveness of promotions and visibility efforts, enhancing future investment opportunities.

Deliver insights that inform merchandising, pricing, and promotional strategies to meet business objectives.

CROSS-FUNCTIONAL PARTNERSHIP

Collaborate with Red Bull Key Account teams to enhance eCommerce knowledge and ensure alignment of business strategies with Red Bull's eCommerce and Key Account objectives.

Manage workflows to develop tailored solutions in close collaboration with teams including Finance, Operations, Retail Marketing, and Shopper Insights.

Advance the eCommerce learning agenda by leveraging new customer account capabilities and data to uncover future revenue and brand marketing opportunities.

Utilize communication strategies to keep relevant stakeholders informed about significant eCommerce initiatives.

Qualifications

Minimum of 3 years of experience in eCommerce account management, with a proven track record in strategic planning across teams, including Brick & Click and Delivery Services.

Experience in the Beverage, CPG, or FMCG sectors.

Familiarity with Digital Advertising Agencies.

Proficient in utilizing both internal and external data sources.

Strong negotiation skills.

Bachelor's Degree or equivalent professional experience.

Fluency in English is required; additional language skills are a plus.

Additional Information

Compensation ranges from $85,000 to $128,000, plus cash incentives.

Actual salary offers may vary based on individual work experience.

Current benefits include:

  • Comprehensive Medical, Dental, and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement

(Benefits may vary based on employment type and/or work location.)

Red Bull North America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.