Product Marketing Director
6 days ago
We are seeking a highly skilled and experienced Product Marketing Director to join our team at ThoroughCare, Inc. This is a full-time position available immediately.
Job Summary:The successful candidate will be responsible for developing and executing comprehensive product marketing strategies to drive adoption and growth of our care coordination and population health management solutions. This includes conducting market research, collaborating with product management and sales teams, and creating marketing collateral and campaigns to drive awareness and engagement.
Key Responsibilities:- Develop and implement product marketing strategies to drive adoption and growth of our care coordination and population health management solutions.
- Conduct market research to identify trends, competitive landscape, and customer needs, translating insights into actionable marketing plans.
- Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives.
- Create and maintain a suite of marketing collateral, including brochures, whitepapers, case studies, presentations, and website content.
- Lead demand generation efforts, including digital marketing campaigns, webinars, events, and other lead generation activities.
- Develop and nurture relationships with key customers and industry influencers to gather feedback, drive product improvements, and create advocates for our solutions.
- BS/BA in Marketing, Business, Healthcare Administration or related field is required; MBA preferred.
- Minimum of six (6) years of professional work experience in a multi-tenant platform service/SaaS company environment, with a focus on care coordination and population health management solutions.
- Proven track record of developing and executing successful product marketing strategies that drive growth and customer engagement.
- Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and the needs of healthcare providers and payers.
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
- Demonstrated ability to lead and inspire teams, manage multiple projects simultaneously, and deliver results in a fast-paced environment.
ThoroughCare, Inc. offers a competitive salary, health insurance, paid vacation, retirement planning, and career advancement opportunities. Onsite placement for this position is preferred, however working remotely is possible with this position.
This is an excellent opportunity to build your career with a growing healthcare software company. If you aspire to a career in product development, and take pride in building world-class software solutions, we'd love for you to be a part of our team.
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Product Marketing Director
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Pittsburgh, Pennsylvania, United States ThoroughCare, Inc. Full timeProduct Marketing Director OpportunityWe are seeking a seasoned Product Marketing Director to drive the growth and adoption of our care coordination and population health management solutions. As a key member of our Sales and Marketing team, you will be responsible for developing and executing comprehensive product marketing strategies to engage healthcare...
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Pittsburgh, Pennsylvania, United States ThoroughCare Full timeJob OverviewThoroughCare, Inc. is a healthcare-centric platform services organization, established to enhance the quality of patient care through innovative solutions. We are seeking a Product Marketing Director with a focus on care coordination and population health management. This role is pivotal in shaping our marketing strategies and driving the...
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Pittsburgh, Pennsylvania, United States Greentree Nursing & Rehab - Pittsburgh, PA Full timeMarketing and Admissions DirectorGenesis HealthCare is seeking a skilled Marketing and Admissions Director to lead our patient admissions process and nursing center marketing program. As a key member of our team, you will be responsible for developing and implementing short and long-term marketing plans to penetrate the targeted market and generate patient...
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