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Product Marketing Director

2 months ago

Pittsburgh, Pennsylvania, United States ThoroughCare, Inc. Full time
Product Marketing Director Opportunity

We are seeking a seasoned Product Marketing Director to drive the growth and adoption of our care coordination and population health management solutions. As a key member of our Sales and Marketing team, you will be responsible for developing and executing comprehensive product marketing strategies to engage healthcare providers, payers, and other stakeholders.

Key Responsibilities:
  • Develop and implement product marketing strategies to drive adoption and growth of our solutions
  • Conduct market research to identify trends, competitive landscape, and customer needs
  • Collaborate with product management and sales teams to align marketing strategies with product development and sales objectives
  • Define and articulate clear, compelling product positioning, messaging, and value propositions
  • Lead demand generation efforts, including digital marketing campaigns, webinars, and events
Requirements:
  • 6+ years of experience in a multi-tenant platform service/SaaS company environment, with a focus on care coordination and population health management solutions
  • Proven track record of developing and executing successful product marketing strategies
  • Strong understanding of the healthcare landscape, including key industry trends, regulatory environment, and customer needs
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences
  • Proficiency in marketing automation tools, CRM systems, and digital marketing platforms
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a growing healthcare software company
  • Collaborative and dynamic work environment

We are an equal opportunity employer and celebrate diversity. If you are a motivated and experienced product marketing professional looking to make a meaningful impact in the healthcare IT space, we encourage you to apply.