Social Media Strategy Manager
3 days ago
About the Role
We are seeking a highly skilled and experienced professional to join our team as a Social Media Strategy Manager. This is an exciting opportunity to lead the development and execution of social media strategies that will elevate the online presence of our sports podcasts. With your passion for sports and expertise in social media management, you will be responsible for creating engaging content, growing our follower base, and driving core community management initiatives to foster meaningful audience engagement.
Key Responsibilities
- Develop and Execute Digital Content Plans: Create strategic, multi-platform content plans tailored to the unique audience and subject matter of each show, ensuring timely, relevant, and on-brand posts.
- Coordinate and Publish Content Across All Handles: Collaborate with Sinclair's vast network of local stations for additional support, while adapting communication style to reflect the personality of each show.
- Audience Engagement Strategies: Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and extend the podcasts' reach through partnerships, collaborations, and viral moments.
- Performance Reporting: Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior.
Requirements
- Minimum 5-7 years of experience in social media management, preferably in the sports or entertainment industry.
- Strong analytical skills with the ability to turn data into actionable steps.
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
What We Offer
- Estimated Salary Range: $70,000 to $90,000 per year.
- Benefits Package: Participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.
- Why Join Us? Sinclair Broadcast Group is a diverse media company that values its employees. We offer a supportive work environment, opportunities for growth and development, and a commitment to innovation and excellence.
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