Sports Content Strategist for Sinclair Broadcast Group
6 days ago
Company Overview
Sinclair Broadcast Group is a leading provider of local news and sports, operating 185 television stations in 86 markets across the United States.
We are committed to delivering high-quality content to our audiences through multiple platforms, including over-the-air, multi-channel video program distributors, and streaming services.
Job Summary
The Sports Content Strategist will be responsible for developing and executing social media strategies to promote Sinclair's sports programming, including podcasts, live events, and other digital content.
This role requires a strong understanding of social media platforms, their algorithms, and audience-building strategies, as well as experience in creating engaging content that resonates with sports fans.
Key Responsibilities:
- Develop and Execute Social Media Strategies: Create and implement multi-platform social media plans to promote Sinclair's sports content, increase engagement, and drive growth.
- Content Creation: Produce high-quality content, including videos, images, and written posts, that aligns with Sinclair's brand and messaging.
- Community Management: Engage with sports fans on social media, respond to comments and messages, and moderate online discussions to foster a positive community.
- Performance Reporting: Analyze social media metrics to track performance, identify areas for improvement, and inform future strategy decisions.
Requirements:
- Minimum 5-7 years of experience in social media management, preferably in the sports or entertainment industry.
- Deep understanding of social media platforms, their algorithms, and audience-building strategies.
- Experience shooting and editing original social content, with examples to share.
- Strong analytical skills with the ability to turn data into actionable steps.
- A passion for sports and an understanding of the sports media landscape.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
Salary Range: $70,000 - $90,000 per year, depending on experience and qualifications.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Flexible work arrangements, including remote work options.
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