Senior Digital Marketing Analyst
2 days ago
We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at IRONMAN. As a key member of our marketing team, you will be responsible for analyzing website data, marketing campaigns, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve marketing performance.
This is a hybrid role that requires strong project management skills, multichannel thinking, organization, analytical aptitude, teamwork, and confident leadership. You will work closely with our Director of Business Analytics to develop and implement data-driven marketing strategies that drive business growth.
Main Responsibilities- Utilize Google Analytics and other relevant tools to collect and analyze data related to website and app traffic, user engagement, conversion rates, and other key performance indicators.
- Develop and implement A/B tests and other experiments to optimize conversion funnels, landing pages, and product displays.
- Analyze online user behavior and optimize the customer journey to increase conversion rates.
- Utilize HubSpot's analytics tools to monitor campaign data, conversion rates, lead generation, and other key performance metrics.
- Maintain ongoing monitoring dashboards and support stakeholders in self-service of information from baseline dashboards to drive data-driven decision making.
- Bachelor's degree in Marketing, Business, or related field.
- 3-5 years of experience as a Digital Marketing Analyst or similar role.
- Expertise in Google Analytics, Google Tag Manager, and HubSpot.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
At IRONMAN, we offer a dynamic and supportive work environment, competitive salary, and comprehensive benefits package. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.
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