Marketing Director

1 day ago

Tampa, Florida, United States ANGELS CARE HEALTH HUDSON MANOR Full time
Job DescriptionJob Description

MARKETING DIRECTOR

SUMMARY: As a Marketing Director at Angels Care Health Hudson Manor, you will establish strong working relationships with healthcare professionals, hospitals, and community partners to drive business growth and ensure maximum occupancy. You will be responsible for developing and implementing marketing strategies to promote the facility and its services.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform position-specific job duties at an acceptable level. Job responsibilities are completed by following established guidelines and protocols within the appropriate time frame. An individual will also demonstrate good skills in all forms of communication.

Education and/or Experience: The ability to read, write, speak clearly, and follow written and oral instructions.

Certificates, Licenses, Registrations: High School Diploma

Other skills and Abilities: Must be aware of and understand the needs of the elderly. Must be able to recognize unusual behavior or physical condition of residents and report those observances to the resident care supervisor. Be thoroughly familiar with all policies and procedures of the facility. Must be able to manage stress appropriately, handle multiple priorities, make decisions under pressure, and have strong organizational and communication skills.

WORK ENVIRONMENT: This job position requires moderate physical demands. Duties may include frequent walking, stooping/kneeling/bending, lifting/carrying, and pushing/pulling during work.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Including the following but may include other duties assigned by your supervisor.

  • Perform census analysis reports monthly to keep track of trends and patterns to help ensure maximum occupancy.

  • Weekly Census Reporting of tours, move-ins, move-outs.

  • Making Calls to all leads reported, setting up tours and follow through.

  • Marketing the outside community, to Hospitals, Case Managers, Rehabs

  • Completing resident evaluations, which could be at a medical facility or home.

  • Develop and maintain relationships with community partners and healthcare professionals.

  • Sending Thank you cards and/or emails to inquiries.

  • Setting up monthly marketing events at the facility.

  • Working closely with Wellness department to ensure the proper documentation is received for new admission or returning residents.

  • Making sure that the overall appearance of the dining rooms, living rooms, and hallways are presentable to guests and families.

  • Maintain good hygiene and practice proper hand washing technique for infection control.

  • Giving tours of the facility to visitors, when necessary, even on weekends at times.

  • Keeping up with data entry on leads

  • Answer the phones as needed.

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