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Senior Vice President of Product Marketing

2 months ago


Truckee, California, United States Pop-Up Talent Full time
Job Overview

Senior Vice President of Product Marketing
Remote

Are you a seasoned B2B SaaS product marketing executive with a proven history of driving company expansion and operational success? Do you have a passion for cultivating and leading high-achieving marketing teams? If this resonates with you, we invite you to explore an exceptional opportunity with Pop-Up Talent as the Senior Vice President of Product Marketing.

We seek a proactive strategist and execution expert who thrives in the dynamic environment of scaling a SaaS organization. At Pop-Up Talent, our mission is to empower small businesses by unlocking opportunities through innovative solutions. We have been dedicated to this mission across various sectors since our inception.

As the Senior Vice President of Product Marketing at Pop-Up Talent, you will take charge of the go-to-market strategy, market analysis, messaging and positioning, sales enablement, and customer engagement initiatives. You will work in close collaboration with cross-functional teams, including product management, marketing, customer success, support, and operations, to ensure our offerings are effectively communicated and well-received by our target markets. This role presents a unique chance to significantly influence our product development, growth trajectory, and overall business success.

ABOUT YOU:

  • You are a highly regarded strategist and executor, known for crafting effective product marketing strategies that drive growth and create new market categories.
  • You possess extensive expertise in product marketing, encompassing everything from positioning and launches to packaging and pricing strategies.
  • You have a genuine enthusiasm for marketing, branding, and messaging, and you thrive in an environment that supports small businesses through impactful lead generation.
  • You are motivated to make a difference, understanding that our collective success hinges on the success of our customers, partners, and team members.
  • You have a demonstrated history of leading an SMB B2B SaaS organization through its growth phase.


KEY RESPONSIBILITIES:

  • Enhance our go-to-market strategy with comprehensive plans for launching new products and features, collaborating with various marketing functions and departments.
  • Lead our insights into market trends, customer requirements, competitive landscape, and potential growth opportunities.
  • Craft compelling and effective messaging for all marketing channels, including demand generation, website content, and customer engagement strategies.
  • Develop a suite of materials designed to articulate the value and benefits of our products to diverse audiences based on carefully constructed messaging and positioning.
  • Educate sales, product management, marketing, customer success, support, and our partner network on competitive insights and our unique value proposition.
  • Utilize market and customer research findings to inform and strategize product roadmaps, packaging, pricing, and positioning.
  • Oversee customer communication channels such as newsletters, webinars, lifecycle messaging, online communities, and industry events.
  • Understand the key personas and use cases for our products, educating our teams on effective engagement strategies.
  • Establish and nurture relationships with thought leaders, influencers, and key strategic customers to enhance market awareness of Pop-Up Talent.


WHY POP-UP TALENT:

  • Innovative and high-quality SaaS solutions that address significant challenges in a vast market.
  • A rapidly growing, fully remote, and international team of talented individuals who are passionate about their work.
  • A vibrant company culture that values functional ownership, an entrepreneurial mindset, and personal development.
  • Complete responsibility from day one, contributing to a results-oriented work environment.
  • Competitive compensation and benefits package.
  • Numerous opportunities for future career advancement within the organization.
  • Pop-Up Talent is committed to providing equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any kind.