Senior Content Strategist
2 weeks ago
About the Role
Demand.io is seeking a highly experienced Head of Content Strategy to lead our content efforts across our portfolio. As a key member of our team, you will be responsible for developing and executing a comprehensive content strategy that showcases our AI-powered products and establishes SimplyCodes as the authoritative voice in online savings and e-commerce knowledge.
Key Responsibilities
- Drive the implementation of our content strategy across all major platforms, including YouTube, TikTok, Instagram, Pinterest, LinkedIn, and the company blog.
- Develop and execute a cohesive brand voice and messaging framework that resonates with our target audience.
- Optimize content performance through data-driven decision making and ensure cross-functional collaboration to amplify content impact.
- Lead the development of a content calendar and ensure consistent high-quality output across all channels.
- Collaborate with the product and AI teams to create content that showcases our technology and drives business results.
- Mentor and develop a team of content creators, fostering a culture of excellence and innovation.
Requirements
- 10+ years of experience in content strategy, preferably in B2C tech or e-commerce.
- Proven track record in developing and executing multi-channel content strategies, with a strong emphasis on video content (especially YouTube).
- Expertise in SEO and data-driven content optimization.
- Experience in creating content for AI-powered products or features.
- Strong leadership and team management abilities.
About Demand.io
Demand.io is a leading e-commerce platform that aims to be the world's leading source of e-commerce knowledge. Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.
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