Digital Content Strategist

3 weeks ago


Reston, Virginia, United States Minerva Beauty, Inc. Full time

Minerva Beauty, a leading provider of premium salon, barber, and spa equipment, seeks a skilled Content Marketing Manager to drive the company's digital presence and oversee content creation across multiple channels. This role is critical in elevating the brand's online presence through effective content strategies.

Key Responsibilities:

Content Strategy:

  • Develop and implement a comprehensive content strategy to enhance brand awareness, engagement, and online presence across social media, SEO-driven website content, and email marketing.
  • Oversee the creation of high-quality, engaging content for social media, including videos, graphics, stories, and posts, ensuring alignment with brand messaging and goals.

SEO and Content Optimization:

  • Collaborate with external and internal resources to create optimized content for the website, including landing pages, blogs, and product descriptions, with a focus on improving organic search performance.

Email Marketing:

  • Develop and maintain an email marketing schedule to align with campaigns, promotions, and product launches, ensuring timely and relevant communication with the target audience.

Performance Tracking and Reporting:

  • Analyze content performance across social media, influencer campaigns, and SEO channels, using data to inform future content strategies and improve ROI.

Collaboration:

  • Collaborate with the VP of Marketing & Business Development to ensure content strategies align with the business's broader goals.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Proven experience as a Content Marketing Manager or similar role, preferably within the beauty industry.
  • Expertise in social media management, content strategy, and SEO best practices.
  • Excellent written and verbal communication skills, with a creative mindset and ability to generate compelling content.

Working Conditions:

  • This role may require occasional travel.
  • The position is based in Monroe, GA, with flexibility for remote work if needed.

This role offers an exciting opportunity to shape the digital voice and presence of Minerva Beauty, contributing to its position as a leader in the salon equipment industry.



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