Senior Marketing Manager

5 days ago


Waterbury, Vermont, United States Ursa Major Skincare Full time
Senior Manager of Lifecycle Marketing

Ursa Major Skincare is seeking a seasoned marketing professional to lead our lifecycle marketing efforts. As a Senior Manager of Lifecycle Marketing, you will be responsible for designing and implementing comprehensive marketing strategies to nurture customers from prospects to loyal customers.

Key Responsibilities:
  • Develop and execute lifecycle marketing strategies to drive customer retention and loyalty
  • Map out customer journeys and identify areas of opportunity for improvement
  • Plan, execute, and optimize multi-channel marketing campaigns and flows tailored to different customer segments
  • Analyze customer data to identify key segments and develop targeted and personalized messages
  • Develop and operationalize an A/B testing program to continuously learn and optimize
  • Monitor and report on lifecycle marketing KPIs and performance
  • Benchmark existing retention initiatives against competitors and evaluate opportunities for improvement
  • Collaborate with cross-functional teams to improve and optimize the overall customer journey
Requirements:
  • 6+ years of experience in lifecycle/retention/email marketing, ideally in a DTC company
  • Strong understanding of customer journey mapping and segmentation strategies
  • Deep knowledge of email marketing platforms and best practices
  • Proficiency with flows and automations
  • Experience with subscription, referral, and loyalty programs
  • Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)
  • Proven ability to manage multiple projects simultaneously and meet deadlines
What We Offer:
  • Competitive salary and bonus structure
  • Healthcare benefits, including medical, vision, and dental
  • Common stock options and 401k matching
  • 4 weeks vacation, 2 epic days, and work anniversary
  • 7 major federal holidays and 1 floating holiday
  • Summer and Winter Fridays
  • Parental leave policy with 12 weeks paid time off
  • Remote working and up to $200/month for co-working space
  • Continuing education stipend and equipment allowance
  • Paid volunteer time off and industry discounts

At Ursa Major Skincare, we're passionate about helping people tap into the healing powers of nature. If you're a marketing professional with a passion for customer-centric marketing, we'd love to hear from you.



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