Senior Marketing Manager

4 days ago


Waterbury Center, Vermont, United States Ursa Major Skincare Full time
Job Title: Senior Manager of Lifecycle Marketing

Ursa Major Skincare is seeking a Senior Manager of Lifecycle Marketing to lead our DTC channel's marketing efforts. This role will design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.

Key Responsibilities:
  • Design and implement lifecycle marketing strategies to nurture customers
  • Map out customer journeys and identify areas of opportunity
  • Plan, execute, and optimize multi-channel marketing campaigns and flows
  • Analyze customer data to identify key segments and develop targeted messages
  • Develop and operationalize an A/B testing program across campaigns
  • Monitor and report on lifecycle marketing KPIs and performance
  • Benchmark existing retention initiatives against competitors
  • Collaborate with cross-functional teams to improve and optimize the customer journey
Requirements:
  • 6+ years of experience in lifecycle/retention/email marketing
  • Strong understanding of customer journey mapping and segmentation strategies
  • Deep knowledge of email marketing platforms and best practices
  • Proficiency with flows and automations
  • Experience with subscription, referral, and loyalty programs
  • Strong analytical skills and experience with data analysis
  • Proven ability to manage multiple projects simultaneously and meet deadlines
About Ursa Major Skincare:

We are a certified B corporation dedicated to helping people tap into the healing powers of nature. We offer a range of benefits, including 0-15% annual bonus, health care benefits, common share stock options, and 4 weeks vacation.



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