Digital Marketing Strategist

4 days ago

Waterbury, Vermont, United States Darn Tough Vermont Full time
Job Summary:

We're seeking a highly skilled Growth Marketing Specialist to drive growth for our newest brand, Wide Open, and support email marketing for sister company Darn Tough Vermont. As a key member of our marketing team, you'll develop and execute data-driven marketing strategies, manage projects and budgets, oversee content calendars, and ensure brand consistency.

Key Responsibilities:
  • Develop and execute paid media strategies across multiple marketplaces to deliver strong returns on investment in conjunction with media agencies.
  • Collaborate with our Insights team and paid media agency to refine our audience strategy and feed learnings to Brand and Content teams to ensure audience alignment and resonance.
  • Identify opportunities to acquire new customers and drive customer retention through implementing and optimizing email, SMS, search engine, affiliate, social media, programmatic, OOH, and other marketing channels.
  • Develop cross-channel, data-driven campaigns and establish growth strategies to drive traffic, engage consumers, support brand positioning, and achieve revenue goals.
  • Collaborate with our eCommerce, Creative, and Insights teams to create and activate optimized content, strategic A/B testing, and seamless onsite/offsite experiences across the customer journey and lifecycle.
  • Report on budget, audience, campaign, and business performance data to monitor commercial impacts, identify trends, and uncover areas for improvement and experimentation.
Requirements:
  • BS/BA in Business, Marketing, Communications, or other related field, or equivalent work experience.
  • 4+ years' progressive experience planning, coordinating, and delivering successful media and marketing programs.
  • Experience with Meta's Business Manager and email marketing platforms is mandatory.
  • Experience growing young brands or startups preferred.
  • Strong project and time management skills.
  • Strong interpersonal skills and desire to contribute to a team.
  • Thorough understanding of digital media & data-driven marketing.
  • Understanding of KPIs, data analysis, and reporting.
  • Experience building plans and strategies for both prospect and customer audiences.
  • Software proficiency in Microsoft Office, Outlook, web content management system, and web analytics.
  • Flexible nature to manage competing and changing priorities.
  • This position requires commitment to embrace the company's culture through the alignment of personal behaviors with the company's core values.
About Us:

Cabot Hosiery Mills values diversity and inclusion. We're an honest group of people who work hard and respect individual differences. If you share our values and are passionate about marketing, we encourage you to apply.

Starting salary: $67,000/year.

This job description is not a complete list of all duties, qualifications, and responsibilities performed by the jobholder. The organization reserves the right to add, drop, or change duties, responsibilities, and expectations at any time. This job description does not constitute an offer of employment, continuous employment, or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.

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